What Do I Need To Know?
There is an abundance of information that you need to know. If you want to increase sales and profits, there is a specific methodology to follow. Here are some things to consider:
Assess your current sales and profitability situation and your key performance indicators (KPIs).
Assess your current web presence, website, social and new media strengths and weaknesses.
Define new sales and profit goals.
Create and execute a Sales, Web and Profit Action Plan to improve website, social and new media efforts.
Create new company content.
Create an Strategic and Tactical Online Promotion and Reputation Plan
Understand the buyer’s process for your particular target market.
Install your analytics and define your metrics and create a testing and measuring plan.
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