Sales 2.0: Leveraging The Web to Increase Sales and Profitability
Date: June 8th, June 15th and June 23rd 2011
Location: The Edge Connection at Kennesaw State University
3333 Busbee Drive
This interactive Sales 2.0 training workshop program provides students with a broad overview on how to increase sales and profitability by leveraging the web and technology. The traditional methods of sales and marketing are becoming less effective. The Internet has become a powerful tool to increase business opportunities and promote brand awareness. How can we harness the power of the Internet and integrate it into your own sales process to improve sales and profits?
Technology is not everything. To become successful, you must also have superb consultative selling skills and adopt and follow a success business formula for profitability. This course will integrate selling with technology.
These sessions will encourage participants to embrace technology and adopt new attitude towards sales and technology. This is for business owners who want to differentiate themselves and stay ahead of the competition. The workshop-seminar shares some new ideas, strategies, best practices and principles on how to integrate technology into the sales process and improve sales and profitability. This will help participants create their own Sales Web Technology Action and improve their own web presence.
Every session will include one lecture and a follow-up session to answer any questions and review the topic, action items, challenges and results.
June 8, 2011 (9:00 am to 12 noon)
Sales 2.0: Ten Critical Questions for Increasing Your Sales and Profits
This session is the first session in The Edge Connection Sales 2.0 series and shares with its participants the ten critical questions that every business person should know BEFORE launching their company.
These questions include the areas of personal, business, industry, marketing, sales and the web. The answers to these questions will create the foundation for the business. If these students can answer these questions, it will help improve their probability for success.
Sales 2.0: Is Your Business a Hobby, Job or Profitable Enterprise
Are you working the business or is the business working you? Do you feel that you are working for your employees? Is your business a profitable enterprise or just a glorified hobby or job? Do you have a large database of prospects? Are you converting enough leads into great clients? Are your revenues and profits increasing? This program is for new business owners or individuals who have been in business for less than five years or are looking for new ideas and strategies to maximize business opportunities. It uses a 25-question assessment tool to determine a company’s business readiness.
June 15, 2011 (1:00 pm to 3:00 pm)
Sales 2.0: Successful Business Formulas For More Sales & Profits Part 1 & 2
This program examines three universal business formulas and key performance indicators: profit margin, conversion rate, leads, dollar sale, customers, revenue, profit etc. It teaches participants how to improve their business by focusing on the fundamentals of business.
Also, students learn practical strategies to reduce expenses, convert prospects to customers and methods to increase sales. The instructor will introduce a ROI Online Business Calculator to help students understand the impact of profit margin, conversion rate, leads, number of sales and the average sale impacts sales and profitability. This program uses a 20 question assessment to evaluate a business owner’s understanding of the business fundamentals and a follow-up survey to help students apply real life examples to their business.
June 23, 2011 (9:00am to 12 noon)
Consultative Selling Part 1 & 2: Getting the Sale on the First Appointment!
Students will learn how to make every first appointment a sales success. They will learn the following: how maximize every sales opportunity by setting a clear agenda, establishing rapport, improving listening skills, asking the critical questions, understanding your prospect, uncovering needs and concerns, discovering the cost of current actions and results, determining decision making process, creating a sense of urgency and a winning solution. This course includes a comprehensive list of consultative selling questions to help guide students through consultative selling progress, role playing to reinforce sales lessons and how to ask for referrals.
Investment: $49 for 3 hours of instruction per class day (includes a follow-up session with instructor)
Specifically, this sales training course program will show how to maximize the web and technology that includes:
- Ten Critical Questions to Increase Your Sales and Profits
- Is Your Business A Hobby?
- Successful Business Formulas To Increase Sales and Profits
- Consultative Selling: The Sale Is Made On The First Appointment
- Understanding The Buyer Process
- Increasing Cash Flow and Profits
- Improving Sales Conversion
- Increasing Sales
- Improving Lead Generation
- Sales 2.0 Overview: How The Web Can Impact Your Sales and Profits
- Discovering Your Web Presence and How To Improve Your Company Website To Increase Sales and Profits
- Sales 2.0: Improving Cash Flow and Profits
- Sales 2.0: Sales Conversion
- Sales 2.0: Increasing Sales
- Sales 2.0: Lead Generation
- Increasing Sales and Profits by Maximizing Social Media
- Maximizing The Power of Twitter, Facebook and Linkedin To Increase Sales and Profits
- Maximizing The Power of Social Networks and Book Marketing Websites Sales and Profits
- Increasing Sales and Profits by Maximizing New Media
- Maximizing the Power of Blogging, Podcasting and Creating Videos To Increase Sales and Profits
- The Basics of Online Promotion and Improving Your Online Reputation
- Online Google Tools and Other Sales-Web Tools To Increase Sales and Profits
- Conducting Online First Appointments to Increase Sales and Profits
- Conducting Online Networking Sessions to Increase Sales and Profits
- Creating a Sales, Web & Profit Action Plan
Prior to the session, participants will be invited to observe an online first appointment demonstration, online networking session and take part as guests on a live Internet radio show. The session will be interactive and use a combination of lecture, Socratic teaching method, discussion and quizzes and experiential learning.
Questions? Call Ken at 404 957 9193 or Edge Connection at 770-499-3228
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